What are the ethics of ownership when the story told is that of an Indigenous community? Creatives from Canada, Samoa, and Sápmi speak of the significance that responsibility, sensitivity and collective exchange take on in their work. Zoe Leigh Hopkins and Tusi Tamasese discuss their roles as directors on set. They share insights into the creative processes and how to deal carefully with narratives of their native communities, which are often connected to long traditions of oral storytelling. The conversation then broadens out in both geographical scope and subject with Anne Lajla Utsi of the International Sámi Film Institute, as she brings funding and production practises in line with ethical principles.